That's cool but do if you don't know the answer to any of these questions then you're not ready to move to the next part of the challenge: Do You have your SPF, DKIM & DMARC Setup? Do you have backup Subdomains and Emails ready to go? IF so how many and are they warm? What is the current State of your email deliverability health? Do you know if you'rUe in danger of being blacklisted? Do you know why your emails are being suppressed? If So How Many? SPF | DKIM | DMARC - What Is It and Why It Matters Purpose What Happens if It's Not Implemented? Mandatory To Have? SPF (Sender Policy Framework) SPF isn't sunscreen. It's your email security system. Think of it as your brand's email Inbox bouncer. Simple job: tells inbox providers who can send emails using your domain name. No SPF = no VIP list. Gmail and Yahoo don't know who's legit. Bad news for deliverability. One-Time Setup Emails get blocked 🔒 Likely to land in spam hell 📥 Your Open Rate potential is capped 👎 Your Revenue Potential decreases 📉 ✅ DKIM It adds a digital fingerprint to every message you send. Gmail checks this signature before deciding inbox placement. No signature? Straight to spam. One-Time Setup Scammers can Impersonate Your Email 🔒 Thrown in spam 📥 Emails Look “Unverified” to Inboxes 🚫 You prevent your sender reputation increasing ❌ Potentially blacklist coming 😅 ✅ DMARC Think of it as your final defense layer. SPF verifies senders. DKIM confirms message integrity. DMARC says what happens when either fails. It's your "zero tolerance" policy for email authentication. One-Time Setup Gradual Deliverability Decline 📉 Brand Spoofing Becomes Easy 🎭 You Don’t Know Who’s Using Your Domain 👻 ✅ "Email authentication (SPF, DKIM, DMARC) is the invisible infrastructure that determines whether your marketing emails make money or disappear – without it, your promotional emails get blocked, your domain gets spoofed, and your revenue-driving campaigns never reach customers' inboxes." - Frankee Muryan NEXT 👇 SPF | DKIM | DMARC - How to Setup Link to Guide to Setup AI Prompt To Help Helpful Videos SPF (Sender Policy Framework) Klaviyo: https://easydmarc.com/blog/klaviyo-spf-and-dkim-setup-step-by-step/ OmniSend: https://support.omnisend.com/en/articles/3030641-spf-dkim-and-dmarc-records MailChimp: "Help me set up an SPF record for my eCommerce brand. I'm using [INSERT EMAIL PLATFORM, e.g., Klaviyo or Omnisend] and my domain is hosted on [INSERT DOMAIN PROVIDER, e.g., GoDaddy, Namecheap, or Shopify]. What SPF record do I need to add, and where do I paste it?" How To Setup Your SPF, DMARC On Klaviyo (Klaviyo Only) Set Up DMARC, DKIM and SPF: Improve Your Email Security and Deliverability (Omnisend) DKIM Klaviyo: https://easydmarc.com/blog/klaviyo-spf-and-dkim-setup-step-by-step/ OmniSend:https://support.omnisend.com/en/articles/3030641-spf-dkim-and-dmarc-records MailChimp: "Walk me through setting up DKIM for my eCommerce brand. I’m using [INSERT EMAIL PLATFORM], and my domain is hosted on [INSERT DOMAIN PROVIDER]. Give me the exact DKIM record I need and where to place it in my DNS settings." SPF, DKIM, DMARC Authentication via Klaviyo (Klaviyo) Set Up DMARC, DKIM and SPF: Improve Your Email Security and Deliverability (Omnisend) DMARC Klaviyo: https://help.klaviyo.com/hc/en-us/articles/4402601857307 OmniSend: https://support.omnisend.com/en/articles/3030641-spf-dkim-and-dmarc-records MailChimp: I want to set up a basic DMARC policy for my brand. I already have SPF and DKIM. Show me what DMARC record I should use to start monitoring without affecting deliverability, and where to add it in my domain host settings. How To Setup Your SPF, DMARC On Klaviyo (Klaviyo ) Set Up DMARC, DKIM and SPF: Improve Your Email Security and Deliverability (Omnisend) Having Trouble Setting up these Records on your own? Join our Community & Our Team will set this up for you in 2 hours or less (+ Bonus Content) 👉 Join Our Community Here NEXT 👇 Perform Deliverability + Performance Audit Use MXToolBox to Check SPF, DKIM, SPF Authentication Just Type in your domain to the respective Tools and it should pass. CLICK HERE Send Test Email from Your Email Software Assess where your email goes when you send a test email to yourself. This will tell you the work needed to start landing in your potential customers' inbox. (Inbox Placement Test) Understand what your Current Bounce & Spam Rate is. Take note if Spam Rate is rising or if it is decreasing. 🛑 Spam Rising = Clean your Emails List, Content needs to improve (60% Text / 40% Images) 🛑 Bounce Rising = Clean your Emails List Access Your Open Rate Benchmarks Know your Niche and Compare your Benchmarks to the Industry Standards in the Resources Tab. NEXT 👇 BONUS: Setup Backup Emails (Optional) Perfect email setup doesn't guarantee inbox placement. Algorithms change. Spam triggers evolve. Smart brands have backup plans. Think of it as email insurance. Small cost now. Huge revenue saver later.When deliverability fails, you're ready. Not scrambling.The best protection isn't hope—it's preparation. Purchase 2-3 Look-a-like Domains These should be very close to your existing domain. Customers should be able to recognize that it is your store. Setup on Gmail You need to setup an email for these domains. It can be something like info@newstoredomain.com or marketing@newstoredomain.org Warm up the Inboxes In order to pickup where you left off with your email sending volume you have to continuously warm up your emails in the back. Use tools like Lemworm or Warm Up Inbox if your Email Software doesn't already have this feature ( Omnisend Does) Pray You never have to use it. Now that you have you backups ready NEXT 👇 Resources 2024 Ecom Benchmarks Type of Niche Open Rate Click Rate Unsubscribe Rate Bounce Rate Placed Order Rate All Niches Combined >39.74% >1.47% <0.26% <0.35% >0.09% Beauty and Health >37.82% >1.05% <0.22% <0.33% >0.12% Apparel & Accessories >40.48% >1.64% <0.28% >0.36% >0.08% Food & Bev >37.82% >1.49% <0.24% >0.34% >0.18% Jewelry >39.58% >1.46% <0.25% >0.32% >0.05% Sources (Klaviyo) Download the 2025 Klaviyo Benchmark Report For Ecom (2024 Data) Here 👇 2025 Klaviyo Report Benchmarls.pdf KLAVIYO https://help.klaviyo.com/hc/en-us/articles/4402601857307 OMNISEND https://support.omnisend.com/en/articles/3030641-spf-dkim-and-dmarc-records NEXT 👇

If you want to go fast. Know your customer. Create a Brand Voice and Write out your Emails personally or with Claude AI. Plain Text. Long-Term you should pay a designer to design your email templates to reuse. Need guidance on how to hire the right designer and not overpay? Join our Community Here with all advanced methods of setting up your Retention Team instead of paying highly ridiculous agency fees. 👇 AI Automation Nation Next 👇

Example #1 Explained Set Profile Property = WelcomeFlow as Active Conditional Split = Has Placed Orders 0 times over all time Email #1 Thank the user for signing up and give welcome offer like 20% Off Delay Options = We recommend Wait 1 Day Email #2 Educate the Audience on your brand. Do not Sell. Tell them why you exist, what problem you solve and thank them again. Delay Options = We recommend Wait 1 Day Email #3 Now is the time to let your Audience know about your best selling products, tell them why other love them and why you think it's for them. Delay Options = We recommend Wait 2 Days Email #4 Directly give them a special onouoffer A. Conditional Split = Has Placed Orders since starting this flowat least once Email #5 Delay Options = We recommend Wait 1 Day This is the time to answer any possible objections they may have to purchasing one of your products. A quick FAQ section. Sprinkle a little personalization in there too. (The potential Customer's First Name) Conditional Split = Has Placed Orders at least once since starting this flow Delay Options = We recommend Wait 1 Day Email #6 Go all in. Give them the highest discount you can give without killing your margins. The Entire Goal is to illicit a buy if they haven't already. Explain that the offer ends in X hours. Set Profile Property = WelcomeFlow as Inactive Email #7 If they haven't converted already that is ok. You can possibly catch them on the campaigns side. Tell them to follow you on social media, to still place them in your sphere of influence. Next 👇

Example #1 Explained Email #1 Trigger Split = Value of Abandoned Checkout is (High or Low Dollar Amount for your type of product, my example is $100 Checkout) Delay Options = Your preference (We recommend 1 short interval and 1 Long in each respective flow) Get them to come back and finish their Checkout. No Discounts. They might have genuinely forgot. Email #2 - A/B Conditional Split = Random 50% Conditional Split = Placed Orders at least once since starting flow Delay Options = We Recommend 3-5 Hours Email A = Give a discount to incentivize purchase Email B = Give Social Proof of Brand/Try to handle any common objections people may have about the product or brand. Delay Option = We recommend 1 Day Email #3 This is a sense of urgency. Let them know that their cart is about to Expire an this is their last chance to save their cart! Next 👇

Example #1 Explained Set Timing Delay = Wait 1 Minute Email #1 Let them know that the order has arrived. Ask them to answer if they got the order, (Deliverability hack, get them to respond to increase sender reputation) Conditional Split = Has placed order greater than 1 over all time. Set Timing Delay = We recommend Wait 2 Days for YES then Wait 30 Minutes for the NO Email #2 NO BRANCH EMAIL = Educate the audience on how to use your product. Encourage Posting it online and leave a Review YES BRANCH EMAIL = Thank them for choosing your brand AGAIN. Encourage posting your product online and leaving a review. Next 👇

Compelling offer to sign up (i.e. 20% - 30% off) 2 Step - Email Signup Then after submitting SMS signup Optimized for Mobile CTA to go check their emails to grab offer (boosts deliverability)

30 Days Engaged Opened an email at least once in the last 30 days. 30 Days Super Engaged Clicked on an email at least once in the last 30 days 60 Days Engaged Opened on an email at least twice in the last 60 days. 60 Days Super Engaged Clicked on an email at least 2x in the last 60 days. 120 Days Engaged Opened an Email in the last 120 Days Unengaged All-Time Hasn't Opened or clicked on an Email Ever Next 👇

Decide Your Calendar This will be the hardest part of the challenge so far. You need to decide on your mix of types of campaigns. Promos/Sales Emails focused on discounts, limited-time offers, or product launches to drive immediate purchases. Relational Emails that build trust and connection like welcome sequences, birthday messages, or behind-the-scenes updates. Educational Emails that teach your audience something valuable product tips, how-tos, or insights that position your brand as the expert. Relational Emails themed around seasonal or cultural events used to boost engagement or align sales with timely celebrations (Like Black Friday, Valentine’s Day). Our Recommended Mix for your Email Campaigns throughout the Year (Not counting BFCM) Next 👇 Coming up With Ideas This is your Strategy. You need to have at least 3 campaigns going out to specific segments per week. Ideally you would want to have this in what we call your content Calendar. This can be a google sheet, or in your email/sms software. Take a look at what we use for our Clients at ETP Tech to Track what's on the Calendar 👇 Want this Calendar? Join our Group to build your own team of email + sms retention marketers within your Ecom Store so you don't have to pay ridiculously high agency fees below. Join The Community Now Now as it involves strategy we recommend doing 3 things. Follow your main competitors in your niche if you haven't yet. Study and watch the email campaigns they come out with. This will tell you the type of campaigns they are sending. Now when it comes time to Ideate, Use AI if you want to go fast and but remember how you prompt the ai will give you different quality of results. Here's our prompt for ideating ideas for clients when we move fast. Of course we add our own flair but this at least get's the ball rolling if we're starting from Scratch. (The AI knows the Ecom Store, Bestselling products, Personas, and target market. I highly advise you to train your AI on your store before doing this.) Optional: AI Prompts for Campaign Schedule Mix AI Prompt for Getting Schedule AI Prompt for System Message I have a Brand called [Your Brand] and need a new Campaign Schedule for 2 Months starting [insert date] We need to have 2-3 emails per week for this brand during. 📝 Brand-Specific Information (To Be Provided or AI-Generated) Brand Voice: [insert] Target Audience: [insert] Website URL: [insert] Role: You are an expert campaign scheduler for eCommerce brands, specializing in email, SMS, and retention marketing strategies. Your goal is to create a highly effective campaign schedule based on the client’s brand identity, target audience, customer segments, product offerings, and campaign mix (relational, promotional, educational). 🔹 Your Responsibilities: Understand the Business & Products Analyze the provided brand details, target audience, and product catalog. Search the internet for additional details on the brand (if a website or social links are provided). Identify seasonal trends, special dates, and upcoming holidays relevant to the brand. Categorize products based on their purchase cycle (e.g., consumables, high-ticket, one-time, repeat purchases). Use Customer Segmentation for Scheduling Adjust messaging based on customer lifecycle stages: New Customers (Welcome flows, onboarding sequences) Engaged Customers (Regular buyers, interested subscribers) VIP Customers (High-spenders, exclusive perks) Dormant Customers (Win-back campaigns, re-engagement flows) Campaign Mix Strategy [insert percentage] Relational Campaigns (Brand storytelling, social proof, customer success stories) [insert percentage] Promotional Campaigns (Discounts, product drops, BOGO, loyalty incentives) [insert percentage] Educational Campaigns (How-to guides, product benefits, industry insights) [insert percentage] Holiday/Seasonal Campaigns Generate a Campaign Schedule Based on Today’s Date Align with seasonal sales, major holidays, and industry events. Optimize send times based on best open/click-through rates. Balance email and SMS frequency to maximize engagement without overwhelming the audience. Make Promos and Sales mostly on the weekends unless a seasonal/holiday is during the week. Ask Clarifying Questions If Data is Missing If key details are not provided, ask targeted questions such as: “What are your best-selling products?” “Do you have an upcoming product launch?” “Are there any peak shopping seasons for your brand?” “What type of promotions work best for your audience?” etc Deliver a Clear & Structured Campaign Plan Provide a structured table format with dates, campaign type, content theme, target segment, channel, and CTA. Suggest subject lines for emails and hooks for SMS messages. Include a recommended cadence for email/SMS distribution. Include a description column to explain each campaign. After completing your Strategy for your Campaign Schedule. It should look something like this no matter where you have it. 👇 Want this way of displaying your Strategy? Join our Group to build your own team of email + sms retention marketers within your Ecom Store so you don't have to pay ridiculously high agency fees. Join The Community Now Next 👇

Now is the Time to Design. We recommend using inspo platforms to find your competitors and industry standards of what Email Designs can look like. Below are some websites you can use. FREE https://reallygoodemails.com/ 117+ Email Template Swipe File + 50 Subject Line Ideas + 25 CTA copy Ideas - Google Drive Paid Panoramata - Monitor Your Competitors' Marketing Strategy - Benchmarks & Intelligence Find a Designer Upwork | The World’s Work Marketplace Once you Create these Templates for your Flows and Campaigns you can reuse them for months if not years. Pull all of your inspo, Brand Colors, Voice, and and Requirements under one document that way when you send it off the designer has everything in one place. This should cost no more than $250 Max for experienced Designers and 8-12+ Templates. Next 👇

This Challenge would need another 14 Day Challenge just to cover this but you can follow a thought leader in the space 😁 Free Ad Copy Generator Next 👇

OK. Now set up these 2-3 flows just like in the Email Flow section here: Welcome Series Abandoned Checkout Win-back Next 👇

It won't be hard to find an Agency but finding a good agency is another thing. They should be able to answer these questions: What Results have you done for your other clients? How do you Clean your clients' List? How do you mitigate rising spam Rates? What is the typical CTOR rate you average for your clients? What’s your approach to segmentation beyond just “engaged vs unengaged”? How do you test subject lines and creative? What’s your A/B process? What’s your re-engagement strategy for lapsed customers? (If they haven't answered this) What is your processes like? Finding it hard to find an Agency that can answer all of these questions? Well if you don't want to spend the time building out your in-house Email + SMS Team then schedule a call with our team here 👇 Ecom Email & SMS Management